Cadbury, a monument to the British chocolate bar, fell on Jan. 19 to U.S. giant Kraft by accepting an offer worth 11.5 billion pounds which creates a world leader in food and confectionery.

The pair announced hat Cadbury management had agreed to a takeover worth 840 pence per share — valuing the group at the equivalent of 13.1 billion euros or $18.9 billion.

Cadbury-Kraft will provide large cost savings and create a global market leader, with annual sales totaling more than $100 million.

The takeover will end more than 180 years of history for the colourful maker of Dairy Milk chocolate bars and Trident chewing gum. Cadbury, the world’s second-biggest confectionery company behind Mars, also produces chocolate bar brands Crunchie, Fudge, Flake and Wispa.

Kraft, the world’s second-biggest snacks group after Nestle, makes numerous well-known products including Dairylea cheese, Milka and Toblerone chocolate and Oreo cookies.

“Kraft Foods believes a combination represents a strong and complementary strategic fit, creating a global confectionery leader with a portfolio of more than 40 confectionery brands each with annual sales in excess of $100 million,” a company statement said.

News of a friendly takeover also marks the end of months of hostilities over the control of Cadbury, which began life as a small grocer’s shop in Birmingham, central England, in 1824.

In reaction to the announcement, British Prime Minister Gordon Brown said that his government was determined to help save jobs at Cadbury. “We are determined that the levels of investment that take place in Cadbury in the United Kingdom are maintained and we are determined that, at a time when people are worried about their jobs, that jobs in Cadbury can be secure,” Brown said.

Why should you use Die Cast Heating Plates? Die Cast Heating Plates are used for many industrial purposes. Examples of their uses include the manufacture of toys, plumbing, cell phones, computers, automobiles, machines and kitchen metal parts. Unknown to many, die casting plates are used for almost every important thing in our day to day lives.

One good example of a Die Cast Heating Plate at work is a chocolate fountain. Chocolate fountains are often used in parties, receptions and other important events. The heater plate keeps the chocolate warm and flowing for several hours.

Generally, Aluminum Die Cast Heating Plates are favored by the general public, preferred by both in households and business establishments. Die casting offer better quality than by other manufacturing processes such as stamping, mold casting, forging and extrusion.

Why should you use Die Cast Heating Plates? The most obvious reason is that the metal used, aluminum, is one of the most copious metals on earth. Since aluminum supply is almost unlimited, the metal is affordable compared to other metals. It also has plenty of advantageous characteristics. It is lightweight, making the production process easier and faster. Its no surprise why many companies opt for this method compared to other more costly methods.

Business Development Assistance from Kinetic Die Casting –

A few years ago, Kinetic Die Casting helped develop a Chocolate Fountain for a professional caterer. The caterer had talked about this idea for a couple years to many people before contacting Kinetic Die Casting. This catering company owned and rented commercial chocolate fountains to ordinary people. These chocolate fountains they rented out for $200 to $400, depending who was renting them. It was a great new business concept, make an inexpensive chocolate fountain that anyone could purchase and sell them for the price that most companies were renting them for. Their plan was to sell them for less than $400, an amount that most people renting them would gladly pay.

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Kinetic Die Casting saved the catering company a lot of money by making aluminum die casting tooling inserts for $6,000 and making 500 inexpensive aluminum parts for them in less than 8 weeks from our first meeting. Six weeks for the tool and two weeks for tooling approval with production and machining of aluminum die casting parts. Their plan was to sell 50,000 units, then develop a larger version for commercial uses.

This was the first “consumer chocolate fountain” in the marketplace. A great idea that apparently, many other companies thought of as well. We do not know how many people this customer told about the idea or how many quotes they asked for prices from, before they found Kinetic Die Casting.

They waited too long. – A few months after this chocolate fountain hit the market, there were several “cheaper” models sold by larger distributors. They lost this market niche rapidly. The marketplace got flooded with too many chocolate fountains selling for less than $100. They were able to sell less than 1,000 units. Too Many Chocolate Fountains

This example, is an example of how a good idea can either make a “New Business” millions of dollars or how an new business investment fell short of expectations. This was a great idea that still made money, but not as much as it could have made. A great idea, but too slow to the marketplace.

Chocolate fountains add a new life to your parties. Chocolate fountains also have a way of making people more friendly.

Look here to find a chocolate fountain for you.